As inflation continues to pressure household budgets, dining out has become increasingly expensive for many customers. What was once a routine family outing is…
When an airline faces a financial situation that leaves much to be desired, one option is to stop service for a temporary period in…
We used to call it word of mouth, and it was organic. I would see a movie, try a new restaurant, or buy a…
In many cases, when a brand buys one of its rivals, it tends to eliminate any trace of that former competitor. That can happen…
When you build a brand around a very specific marketing play, you run the risk of your entire business falling out of favor. That…
DirecTV may soon see more customers cancel their service due to its latest announcement, which is sparking frustration.The company is already navigating a challenging…
Breakfast cereal was once one of the easiest meals to sell in America.It was quick, cheap, colorful, and familiar. For generations, boxes of Corn…
For years, bigger was better. Customers wanted their fast-food meals supersized, their pre-packaged snacks in bulk, and their movie theater concessions large enough to…
When you sell franchises, you run the risk of the franchise operator’s problems making it look like you have a struggling brand. Burger King,…